The Foundation of Success: ActionCOACH’s Vision, Mission & Culture
Lee Gray
January 7, 2025
I wanted to share with you some of the principles around ActionCOACH's vision, mission, and culture. These aren’t just words to us—they’re the foundation of everything we do and the driving force behind the success we help our clients achieve.
Our Vision: World Abundance Through Business Re-Education
At the heart of ActionCOACH is our vision: “World Abundance Through Business Re-Education.” This is more than a lofty goal; it’s a reminder of why we do what we do. By equipping business owners with the knowledge, tools, and confidence they need, we help create a ripple effect of growth and prosperity. That ripple starts with the individual business owner and spreads to their team, their community, and beyond.
One of my favorite examples of this in action is a client who gained clarity on their vision to bring joy to their clients. They realized that it had to start with their team for their clients to feel joy. This sparked an investment in creating a more comfortable and joyful workplace, ultimately enhancing their entire culture. It perfectly aligned the vision, mission, and culture in action.
Our Mission: Empowering Growth with Integrity and Balance
Our mission speaks to the core of what we do:
“We are a team of committed, positive, and successful people who strive to be balanced, integral, and honest. Through our work, we help individuals and businesses achieve their goals and become the best versions of themselves.”
For us, this means showing up every day to help business owners and their teams grow—not just in revenue but as people. It’s about fostering integrity, balance, and fulfillment in every interaction, every strategy, and every decision.
Our Culture: Success with Fun at the Center
Culture is where everything comes to life. At ActionCOACH, our 14 Points of Culture guides how we work and interact. While all 14 are important, I have to say my favorite is Fun. I firmly believe that when we can have fun while learning and growing, success comes faster—and it feels a whole lot better.
Fun isn’t just about laughter; it’s about building a positive environment where people feel excited to take on challenges, try new ideas, and celebrate their wins. It’s about making the process of business growth enjoyable because when we love what we do, we show up differently—for ourselves, our teams, and our clients.
Our vision, mission, and culture aren’t just words on a wall. They’re the principles that shape every conversation, strategy, and result we deliver. Whether it’s helping a business owner align their vision with their actions, fostering integrity and balance, or simply making growth a little more fun, we live by these values every day.
What about you? What drives your vision, mission, and culture? Take a moment to reflect because the foundation you build will shape the success you create.
Ready to take your business to the next level? Let’s work together to make 2025 your best year yet! Contact us today to get started.
Whatever you do, TakeACTION!