Marketing Mistakes to Avoid: A Guide for Wichita Business Owners
April 2025
Lee Gray | Certified Business Coach & Executive Coach
At ActionCOACH Business Coaching of Wichita, we’ve had the privilege of working with countless Wichita driven entrepreneurs and business owners looking to grow and scale their companies. One thing we see time and time again? Marketing mistakes that cost time, money, energy, and momentum.
If you're investing in marketing—and you should be—it’s critical to avoid the pitfalls that keep so many businesses stuck in neutral. Here are some of the most common marketing mistakes we help our ActionCOACH clients avoid:
1. Lack of a Clear Target Audience
Trying to market to everyone? This means you’re connecting with NO ONE. One of the most common (and costly) marketing mistakes is not clearly identifying your ideal client.
Fix it: Take time to define your niche. Who are they? What are their pain points? Where do they hang out online? Get specific.
2. Inconsistent Branding
From your logo and colors to your tone of voice and messaging—consistency builds trust. Inconsistent branding confuses potential customers and dilutes your message.
Fix it: Audit all your marketing materials. Make sure your look, feel, and voice align across your website, social media, emails, and print materials.
3. Focusing Only on Social Media
Yes, social media is important. But relying solely on Facebook, Instagram, or LinkedIn can be a mistake—especially when algorithms change or platforms go down.
Fix it: Diversify. Build an email list, invest in SEO, network locally within Wichita, and explore paid advertising that aligns with your strategy. ActionCOACH Business Coaching of Wichita can help narrow these platforms for you too. Check out my ActionCOACH social media platforms for reference:
4. No Clear Call to Action
You’ve caught someone’s attention—great! But what do you want them to do next? Without a clear CTA, you’re leaving leads hanging.
Fix it: Every piece of marketing should have a next step—“Call now,” “Schedule your free consult,” or “Download our guide.” My personal CTA that you will always find me bradned with is "Whatever you do – Take Action!"
5. Not Tracking Results
Too many small business owners throw money into marketing without tracking ROI. If you’re not measuring what’s working (and what’s not), you’re flying blind.
Fix it: Set clear goals, use tracking tools like Google Analytics, and adjust your strategy based on data—not just gut feelings.
6. Neglecting Local SEO
If you’re a Wichita-based business, your potential customers are searching for services right here in town. Are they finding you?
Fix it: Make sure your Google Business Profile is up to date, get listed in local directories, and use location-based keywords in your content.
7. Trying to Do It All Alone
Marketing today is complex—and constantly changing. One of the biggest mistakes we see? Business owners trying to figure it all out by themselves.
Fix it: Don’t be afraid to ask for help. At ActionCOACH Business Coaching of Wichita, we help business owners develop clear, results-driven marketing strategies that actually work—and save you time in the process.
Lee's Final Thoughts
When you avoid these common pitfalls, you’ll start to see real traction—and real results. Whether you’re just starting out or scaling to the next level, remember: clarity, CTA, and consistency are key.
Want to take your marketing to the next level? Let’s talk. At ActionCOACH Business Coaching of Wichita, we’re here to help you grow your business with purpose, passion, and a plan.
Whatever you do – Take Action
Coach Lee Gray
ActionCOACH Business Coaching
Certified Business Coach & Executive Coach
Gallop Strengths Coach, DISC Practitioner
316-440-9559 Office | 316-640-2193 Cell | Wichita, KS